In our last post, we mentioned that different buyers have different motivations. In most cases, buyers fall into two main categories: strategic buyers and financial buyers. In order to show them the value of your business, you need to know why they make their decisions.
Valuing a Business
Business Valuation: As you sell your business, it’s crucial to understand its value. You want an intermediary who understands accepted valuation approaches and knows how to apply them to your business. Anyone can tell you what you want to hear. What you actually need is an objective, honest assessment that helps you understand what your company might bring in the marketplace. Anything else is just a waste of your time.